Do green culture impacts corporate sustainability: Mediating and moderating role of green innovation and green ambidexterity
V. Musla, R. Reshmi, Mosab. I Tabash
Abstract. The textile industry has been developing rapidly in recent years. As textile manufacturing is the second largest polluting industry, they are using different recycling techniques for sustained competitive advantage. Even though they are facing problems like water pollution and greenhouse gas emissions and increased carbon foot print. Environmental impacts of textile sector include increased usage of water and chemicals, high total dissolved solids, heavy metals lead to water pollution. Mishandling of non-hazardous solid wastes, waste water treatment with high levels of chemical contamination are the environmental impacts to the land. Emissions from energy consumption coupled with air pollution from textile manufacturing processes as well. Hence the use of green innovative processes and using sustainable materials are the effective way to balance economic growth and environmental protection and it is the need of the hour. Increasing environmental consciousness of customers forces the corporates to adapt eco-friendly products and processes as well. Drawing on the Resource-Based View (RBV) and the Dynamic Capabilities perspective, this study analyses to understand the impact of green culture to the sustainability of the corporates and the role of green innovation, institutional pressure and green ambidexterity. This study provides valuable insights into how green culture of the organization and green innovation techniques enhance sustainability of the companies. The study uses the data of 206 managers from textile manufacturing organization by using a structured questionnaire. The samples are taken from the South Indian spinning and weaving mills. PLS- SEM was used to identify the relationship of these variables and there is significant mediation of green innovation, institutional pressure and significant moderation of green ambidexterity to sustainable practices and it enhances the competitiveness of the firms. The findings of the study would help the managers to create a green culture by using green innovation processes there by increasing environmental consciousness which will lead to zero pollution as well.
Keywords
Green Innovation, Green Ambidexterity, Green Culture, Sustainable Development, Textile Industry
Published online 6/20/2026, 14 pages
Copyright © 2026 by the author(s)
Published under license by Materials Research Forum LLC., Millersville PA, USA
Citation: V. Musla, R. Reshmi, Mosab. I Tabash, Do green culture impacts corporate sustainability: Mediating and moderating role of green innovation and green ambidexterity, Materials Research Proceedings, Vol. 67, pp 954-967, 2026
DOI: https://doi.org/10.21741/9781644904176-130
The article was published as article 130 of the book Climate Action and Sustainability
Content from this work may be used under the terms of the Creative Commons Attribution 3.0 license. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.
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