Complaint Analysis as Part of Service Quality and Safety Management
INGALDI Manuela
download PDFAbstract. Quality and safety of products and services are very important factors influencing customers’ decisions about the purchase. They affect the level of customer satisfaction, but also their safety during consumption. A great deal of information about customers’ perceptions of products can be inferred from the complaints they file. Complaint indicators can easily be used to analyze the quality of services available on the market. The purpose of the research was to analyze complaints filed by customers of a chosen e-shop from Poland. The analysis was based on data from January 2017 to December 2021. An analysis was made of the number of complaints filed in relation to the number of orders placed. The percentage of complaints recognized by the manufacturer and the reasons for filing complaints were presented. This analysis should be a starting point for the researched e-shop for improvement measures to raise the level of customer satisfaction.
Keywords
Service Quality, Quality Management, Service Safety, Complaints
Published online 9/1/2023, 10 pages
Copyright © 2023 by the author(s)
Published under license by Materials Research Forum LLC., Millersville PA, USA
Citation: INGALDI Manuela, Complaint Analysis as Part of Service Quality and Safety Management, Materials Research Proceedings, Vol. 34, pp 278-287, 2023
DOI: https://doi.org/10.21741/9781644902691-33
The article was published as article 33 of the book Quality Production Improvement and System Safety
Content from this work may be used under the terms of the Creative Commons Attribution 3.0 license. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.
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